Lauren Henderson
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Twin Liquors

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Overview

Twin Liquors is an Austin-based liquor store founded by the Jabour family in the early 1900s. Originating as a package store and growing into a staple liquor store chain, Twin Liquors has dominated the central Texas alcohol industry longer than any one of their competitors. Their industry knowledge of fine wine and spirits predates and outlives Prohibition. The family prides themselves on serving the best to their community, putting passion at the center of their business.

 
 

Brand Assessment

Twin Liquors originally struggled to define their target audience, scattering themselves across the market with no true direction. Lacking both a theme and a brand voice, they are indistinguishable from their competitors. Though they promote their family history as a selling point, it is nowhere to be found throughout the brand.

 
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Unique selling point

Twin Liquors provides time-honored expertise to Texans seeking premium wine, spirits, and beer.

 
 

Strategy

By capitalizing on Twin Liquors’ local origins, and Texas Prohibition-era history, and giving their brand a modern twist, we hope to draw attention from younger audiences while still maintaining the attention of middle-aged crowds that expect unwavering quality in products and experiences.

Solution

We gave the brand a new look that both ties them to their Texas history and keeps them relevant in the modern world. We also created a mobile app to better organize the customer’s experience with the brand and exhibit the honored knowledge rooted in the business.

 
 
 

Rebranding

The Twin Liquors rebrand was inspired by vintage western typography, Prohibition-era terminology and iconography. 

 
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Twin Liquors App

The app serves as a tool to pass on Twin Liquors’ expertise to customers of any knowledge level. The app is tailored to each individual user, allowing them to view products and recipes based on their desired tasting notes, as well as generate recipes based on what they have at home.

 
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prototype

Click the video to see the app in action.

 
 
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Scan

Scan labels at home or in-store to find product information, recipes, and add them to “My Bar.”


 
 
 

My bar

Create a list of your liquor cabinet’s inventory and curate recipes based on what you have at home.

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recipe book

Find new drink recipes and add them to the favorites tab. Search by tasting note tags and filter based on your preferences. Generate a personalized recipe list based on the bottles you have at home.

 
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Catalog

Browse liquor by category and your personal taste. View products by store to see if they are in stock.


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Brand EXTENSIONS

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TEam member roles

All
Research, Identity Exploration, Wireframe Exploration, Copywriting, Conceptual Development

Lauren Henderson
Group Leader, Art Direction, Logo Design, Brand Exploration, App UX + UI, Package Design, Environmental Design, Photography Selection

Keifer Willie
Art Direction, Logo Design, Brand Exploration, App UX, Icon Design, Member Card, Invitation

Liz Brown
Art Direction, App Wireframing, Poster Design

Tirah Kensinger
Art Direction, App Wireframing, Photography Selection, Package Design, Presentation Deck