Lauren Henderson
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Stately & Co

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OVerview

Stately & Co is an original men’s hygiene brand with a mission towards sustainability. While sustaining the earth with naturally-based products, Stately & Co also provides hygiene relief to the homeless community to sustain humanity. Designed with stylish men in mind, the brand boasts a classic, handsome style.

Style Inspiration

Inspiration was drawn from lettering found on vintage packaging—specifically tobacco and hygiene products. Notable themes found on these specimens include: the sole use of capital lettering, negative space occupied by intricate flourishes, and curving, dynamic typography.

 
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IDENTITY

 
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Tone of voice:

 

Is:
Down to earth
Candid
Confident
Compassionate
Witty

Is not:
Arrogant
Stuffy
Exclusionary
Artificial
Stoic

 
 
 

Package PROTOTYPING

Objective: The shoe polish package design should coincide with sustainable packaging practices by a) using the smallest amount of materials possible and b) incorporating re-usability, second-use, and recyclability into the solution.

 
 
 

SKETCH 1

Concept: a shoe polish label that doubles as a hand-held polishing pad when turned inside out.

VARIATIONS

  1. Take off label and turn inside out

  2. Rip off band and reattach to other side

  3. Pull tab out and reinsert on other side

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SKETCH 2

Concept: a shoe polish box with a cutout for a decorative polishing cloth.

 
 

 
 
 

SKETCH 3

Concept: a wooden box that doubles as a shoe polishing box—
the user unties the shoe polish ribbon; the ribbon remains looped through the slits in the side of the box; the user slides their shoe under the ribbon; the user pulls either side of the ribbon to polish.

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SKETCH 4

Concept: a label that wraps around the shoe polish canister and a polishing pad. Label ties together, laced through eyelets.


 

 
 
 

SKETCH 5

Concept: a circular box with a swiveling lid

 

SKETCH 6

Concept: a glass jar that the user may keep to re-purpose.

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SOLUTION

Concept: a shoe polish label that doubles as a hand-held polishing pad when turned inside out.

 
 
 

DIELINE

The polishing pad is glued along the dotted lines to leave room for the band to pass through.

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Product line

 
 
 

Brand Assets

 
 
 
 
 

Empty packages can be returned to a retailer’s drop-off bin to be cleaned, refilled, and returned to the shelf.

 
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