Lauren Henderson
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Bologna Children's Book Fair

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OVerview

The Bologna Children’s Book fair is an annual event held in Bologna, Italy, focused on children’s literature. It serves as a copyright exchange hub for all professionals in children’s publishing, including authors, publishers, illustrators, designers, translators, printers, and teachers. The event entails four days of seminars and workshops for all areas of expertise.

 
 

Brand Assessment

The original brand seemed lackluster for the type of content that the fair celebrates. The brand revolved around a very limited set of illustrations, rarely sticking to a concise color palette or structure, which resulted in generic visuals and disorganized content.

 

Logo Refresh

The refreshed logo incorporates dynamic lines in order to bring humanity to the original static logo. This better reflects the senses of growth and movement commonly associated with children’s literature.

 
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Logo Solution

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2020 Event branding

The apple doesn’t fall far from the tree. Writers, illustrators, publishers, and educators make up the tree that provides children with the foundation to develop their cognitive skills, world-view, inner thoughts, and sense of self. Children are shaped and formed based on the literature provided to them, and they will grow up to pass on the same wisdom.

 
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Visual Inspiration

 
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Identity

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Key Art

The event’s theme is based on a motif of the growing relationship between a child and nature during all phases of adolescence. The child spends his early years being nurtured by the tree in his yard, which serves as a metaphor for the educators that raise children. A guiding factor in his life, the tree remains a constant, offering wonder and growth that shapes the child’s perception of the world. The child is the apple, growing with the tree, taking with him the experiences and memories that the tree has given him. When the apples descends, it starts life on its own, ready to flourish from the foundation it was given, then eventually passing on that legacy to new seedlings.

 
 

Digital Extensions

 
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Event Assets

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